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Salmon in the Flight Path Interpretive Exhibit (2000)

The Department of Fisheries and Oceans, the Wsikem First Nation and the Victoria Airport Authority were working to rebuild salmon runs near the airport. WFT told their story through an interactive exhibit installed at Victoria International Airport Main Terminal.

The Department of Fisheries and Oceans, the Wsikem First Nation and the Victoria Airport Authority needed to get the public interested in their efforts to rebuild salmon runs near the airport, knowing that local streams traditionally provided food for native communities. However, salmon restoration is technical and not intrinsically compelling so how would they tell their story?

WFT found the solution by reducing the details of stream restoration to a few principles and put them on a full-scale mockup of an aircraft tail, complete with flashing lights. SALMON IN THE FLIGHT PATH was installed at the Victoria International Airport Main Terminal for two years. During that time, 1.5 million travelers per year were educated about urban streams and the sponsor's part in protecting them.

To further educate kids, WFT created a flying salmon kit (SKYFISH) and gave these away to children on arriving flights.

In partnership with Imagecraft Studio Limited

With support from: Fisheries and Oceans Canada, the Victoria Airport Authority